We knew how important location was to BLOC hotels' success, which is why we chose Birmingham's cultural heart, the Jewellery Quarter, as the location for our first hotel.
The village atmosphere created by its cafes, bars and restaurants is complemented by the business, shopping, arts and sports facilities that are also on its doorstep.
We're proud of Birmingham's status as the UK's second city and are excited to be a part of its on-going development success story.
The BLOC philosophy is new to the UK. The concept is called pared-down chic and is based on ideas we’ve adapted from the best designers around the world. By injecting a little British creativity, we have been pushing the boundaries of hotel design. From the build right down to the finishes in each room, we work with cutting-edge materials and innovative thinkers whose mantra really is, small is beautiful.
The idea is to build very cleverly using the very best materials whilst still making it as cost-effective as possible. And that means we can offer our guests really chic rooms in prime city centre locations at very, very good prices.