BIRMINGHAM

OUR PHILOSOPHY...

 

The BLOC philosophy is new to the UK. The concept is called pared-down chic and is based on ideas we’ve adapted from the best designers around the world. By injecting a little British creativity, we have been pushing the boundaries of hotel design. From the build right down to the finishes in each room, we work with cutting-edge materials and innovative thinkers whose mantra really is, small is beautiful.

 

The idea is to build very cleverly using the very best materials whilst still making it as cost-effective as possible. And that means we can offer our guests really chic rooms in prime city centre locations at very, very good prices.